News · 12/02/2026
Hublot - Jung Kook
Hublot welcomes a new global brand ambassador: Jung Kook, internationally renowned artist, performer, and member of BTS, the pop icons of the 21st century.
The announcement, celebrated in Seoul, marks the fusion of two worlds that have redefined originality: a watchmaker that shapes modern watchmaking and an artist who significantly influences the sound and rhythm of an entire generation. The Hublot brand has made innovation its identity, from the first fusion of gold and rubber in 1980, through the Big Bang that caused a true shockwave in 2005, to its reinvention in the form of the Big Bang Original Unico. Jung Kook embodies the same spirit: the fusion of genres, creativity, emotion, and instinct. This collaboration is not a chance encounter, but a merging.
The artist and the watch brand are returning to their origins, each with their distinctive DNA.
The announcement, celebrated in Seoul, marks the fusion of two worlds that have redefined originality: a watchmaker that shapes modern watchmaking and an artist who significantly influences the sound and rhythm of an entire generation. The Hublot brand has made innovation its identity, from the first fusion of gold and rubber in 1980, through the Big Bang that caused a true shockwave in 2005, to its reinvention in the form of the Big Bang Original Unico. Jung Kook embodies the same spirit: the fusion of genres, creativity, emotion, and instinct. This collaboration is not a chance encounter, but a merging.
The artist and the watch brand are returning to their origins, each with their distinctive DNA.
