Discover our collections, which are characterized by a passion for the automotive world - the personal weakness of co-president Karl-Friedrich Scheufele. Every single detail of our racing watches pays homage to the legendary sports cars. Take a look at our racing watches or embark on the world of classic racing collections.

With the introduction of the Happy Diamonds line in 1976, Chopard revolutionized the watch industry, establishing its high level of brand awareness and strong identity. For the first time, moving diamonds were seen between two sapphire crystals on the face of a watch.

1993 - Introduction of the Happy Sport collection. The Happy Sport collection combines originality stainless steel and diamonds, which find each other in bold and unconventional form. Since 1993, it has been one of the most successful series in the watch industry.

The interplay of the cube and the rounding makes every “Ice Cube” watch a unique object with immediate recognition value. Modern Amazons who appreciate graphic design and don't care about conventions adorn themselves with this minimalist, elegant watch.

The extremely feminine "IMPERIALE" collection enchants with the abundance and delicacy of its details. It pays tribute to the modern empresses, whose elegant, majestic beauty rivals their spirit of conquest. A tribute to modern achievers!

The L.U.C watches are the epitome of the very highest Swiss watchmaking art. All work steps for the production of L.U.C watches are carried out without exception in the Chopard ateliers in Geneva and Fleurier. These extraordinary, handcrafted watches meet the demands of modern ladies and gentlemen.

Discover our reduced unique pieces by Chopard at unbeatable prices.