Giovanni Panerai settles down as a watchmaker on the Ponte alle Grazie in Florence: The history of Officine Panerai begins with this workshop and business as well as the city's first watchmaking school. Later, the shop moves to its present location in the Palazzo Arcivescovile in Piazza San Giovanni and changes its name to "Orologeria Svizzera" at the beginning of the twentieth century.



Robust and strong, with unmistakable design and optimal readability even down to the depths of the ocean, the Panerai Submersible watches are professional divers' watches inspired by the brand's history. By contrast, their concept with innovative technical solutions is clearly oriented towards the future.

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The breakthrough, Panerai owes not only the striking design, which is still popular with the watch wearers, but a happy coincidence in 1993: During filming of the film "Daylight" Sylvester Stallone discovered by chance some Luminor diver watches in a shop in Florence - and bought one. A little later, he ordered 101 copies with the name Luminor Daylight Slytech.

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Luminor Due

The new LUMINOR DUE collection is a next chapter in the history of Panerai.
A new case, faithfully inspired by the lines of the classic Luminor of the 1950s but subtly redesigned, makes its entrance into the history of Officine Panerai. Once again, Italian design and Swiss watchmaking technical expertise have joined together to renew the history of a unique brand in the panorama of international high quality sports watchmaking.

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The Radiomir is without a doubt an icon among watch designs. The unique Panerai model combines an Italian sense of style with reliable Swiss precision. The Panerai Radiomir is extraordinarily popular among prominent celebrities and, of course, lover’s of robust diving watches.

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Certified Pre-Owned Panerai

Discover our reduced unique pieces by Panerai at unbeatable prices.

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